driven by passion
offbrand games is a fully privately owned game publisher.
We don’t have outside investors or quarterly shareholder targets driving our decision making. Our decision makers work directly with our developer partners every day.
offbrand games is a fully privately owned game publisher.
We don’t have outside investors or quarterly shareholder targets driving our decision making. Our decision makers work directly with our developer partners every day.
As a passionate team of lifelong gamers, our mission is to find incredible indie games we love so we can go deep, shine a huge spotlight on them and do our best to share them with the world.
offbrand will never sign a game unless we truly believe we can add enough value to justify our split.
Our approach
white glove publishing
by keeping the number of games we publish each year small, we go the extra mile to support our talented developers!
staying in our lane
offbrand's cut is based on a transparent negotiation of what we can provide.
fairness above all else
our partnerships are time gated, and we do not demand IP rights from developers.
how we market
developers are creators too.
- offbrand was founded by creators, for creators.
- we believe everyone should own the value they create.
- creators thrive when they can connect on a personal level with their audience!
distill each game to its essence.
- offbrand is a white glove publisher releasing 3-5 titles per year.
- We don’t make a lot of bets, so when we do make one, we go all out!
- At offbrand, we drill down to each game’s unique hook and pair our creative & marketing expertise to share that with the world.
find the right people and make them care.
- There is no one-size-fits-all approach to marketing a video game.
- It’s all about finding the right people and making them care. If we sign a game, it’s because we believe it’s special and more people should go play it!
key highlights
Upstart indie publisher with creators at the helm
Veteran leadership with decades of experience in the gaming, creator, & esports landscape
Nearly 56,000 followers across all platforms in first 7 months since announcement
superpower.
video production
creative design
but we do all the other fun stuff too!
- Press
- Porting & Localization
- Storefront Optimization
- QA & Playtesting
- Video Production
- Creative & Design
- Funding & Business Development
- Community
press
testimonials
“While the services of traditional publishers aren't right for everyone, getting the word out about your game has never been more important.
That's what attracted us to offbrand, a new wave of game publisher that helps its studios and games find new players without limiting their potential.”
