The cards lie! In this single-player social deduction game, demons have
infiltrated your village and disguised themselves as allies. Every card
you turn over is either a friend or a foe. Can you see through their
bluff?
Demon Bluff released its public playtest at our indie showcase Secret
Sauce on July 19, 2025.
The game instantly skyrocketed to 500 wishlists (from a daily
baseline of <10) and broke through in the Steam algorithm.
Northernlion discovered Demon Bluffjust five days later, which accelerated the game's explosive growth.
elevating a cool game
with Nothernlion & Ludwig
Northernlion and Ludwig loved the game so much that they decided
to back the project.
In addition to directly supporting development, they are
personally involved in playtesting Demon Bluff, providing feedback and
design input, and creating content to market the game.
exploding interest with a huge publisher anouncement
After signing Demon Bluff, we wanted to make a splash with the news!
So we crafted plans for an exciting push with new key art, new music, and a major playtest update adding Northernlion
to the game as the Rambler.
Then we launched with a huge flurry of content, including
Within 2 weeks, we added nearly 23k wishlists and 700 Discord members, and thousands of followers, plus our DAUs for the public playtest
spiked from under 1k to over 8k!