Demon Bluff

by Umi Art

The cards lie! In this single-player social deduction game, demons have infiltrated your village and disguised themselves as allies. Every card you turn over is either a friend or a foe. Can you see through their bluff?

Demon Bluff
Press kit
discord bluesky youtube x reddit
Available on Steam
Demon Bluff - Screenshot
Demon Bluff - Screenshot
Demon Bluff - Screenshot
Demon Bluff - Screenshot

cool ways we helped

shining our spotlight on a hidden gem

Speedrun

Demon Bluff released its public playtest at our indie showcase Secret Sauce on July 19, 2025.

The game instantly skyrocketed to 500 wishlists (from a daily baseline of <10) and broke through in the Steam algorithm.

Northernlion discovered Demon Bluff just five days later, which accelerated the game's explosive growth.

elevating a cool game
with Nothernlion & Ludwig

Northernlion and Ludwig loved the game so much that they decided to back the project.

In addition to directly supporting development, they are personally involved in playtesting Demon Bluff, providing feedback and design input, and creating content to market the game.

pixel-art

exploding interest with a huge publisher anouncement

Interest

After signing Demon Bluff, we wanted to make a splash with the news! So we crafted plans for an exciting push with new key art, new music, and a major playtest update adding Northernlion to the game as the Rambler.

Then we launched with a huge flurry of content, including

Within 2 weeks, we added nearly 23k wishlists and 700 Discord members, and thousands of followers, plus our DAUs for the public playtest spiked from under 1k to over 8k!