Ultrapool

by Icedrop Games

The pool bar is always open! Ultrapool is a colorful roguelike about playing pool with a bunch of wacky balls with crazy effects. Carefully craft a perfect build and get the craziest trickshots!

Ultrapool
Press kit
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Ultrapool - Screenshot
Ultrapool - Screenshot
Ultrapool - Screenshot
Ultrapool - Screenshot

cool ways we helped

snowballing launch momentum with the Ultrapool Ballstar League

Ultrapool Launch Day Ball-Star League

Designed & hosted a fun launch event with creators to maximize visibility

To celebrate Ultrapool’s release, Ludwig hosted the Ultrapool Ball-Star League, a fun 1-day launch event featuring 8 entertaining creators.

The event showcased 4 hours of silly fun & intense Ultrapool, with creators racing to score the most points possible in a limited format.

The tournament drove over 30k CCUs and 52k total watch hours across all platforms, plus millions of views on VODs & shorts in the weeks to follow. Thanks to our strong launchpad, Ultrapool sustained success in the months that followed launch!

maximizing mobile success through clever platform relations

For our first mobile release, offbrand went the extra mile with mobile platforms, quickly onboarding and building relationships to ensure success at launch.

Within 5 months of our publishing announcement, offbrand & Icedrop Games launched Ultrapool simultaneously on App Store & Google Play with full QA, localization, & marketing support.

Thanks to our bizdev efforts, Ultrapool secured App Store editorial frontpage promotion, dramatically increasing traffic and sales and ultimately hitting Top 15 on the charts on App Store.

Ultrapool featured on the App Store App Store review: You hate to say it but ludwig’s offbrand games made a great casual rougelike.
Ultrapool as App Store Game of the Day

Six weeks post-launch, our hard work paid off when App Store selected Ultrapool as Game of the Day on October 17, 2026!